Promoting raffle, competition, or lottery-style websites through paid social media campaigns has become increasingly challenging due to strict advertising policies implemented by major platforms. If you’re planning to run paid promotions on Meta platforms (Facebook and Instagram), securing a Real Money Gaming (RMG) license is mandatory. Without this approval, your ads will not be eligible to run, regardless of how compliant they seem.

This guide explores the essential RMG license requirements for raffle sites, how to meet Meta’s specific criteria, and the role of legal documentation in securing approval.

What is an RMG License?

An RMG (Real Money Gaming) license is an authorization required by Meta for businesses involved in activities where participants pay money for a chance to win prizes. This includes raffle ticket-selling websites, competition-style platforms, and lottery-based websites.

The RMG license ensures that businesses engaging in such activities operate legally and ethically, aligning with Meta’s advertising standards and local regulations.

Why is an RMG License Important for Raffle Websites?

Meta’s advertising policies are designed to protect users from misleading content and ensure compliance with international laws. Any website related to real money competitions or raffles must have an RMG license to:

• Run Paid Ads on Facebook & Instagram: Without RMG approval, Meta will reject any paid promotional campaigns related to raffles or competitions.

• Build Trust with Your Audience: Having an RMG license shows that your business operates transparently and legally.

• Avoid Legal Issues: Running paid promotions without the required licenses can result in account suspensions, ad rejections, or legal penalties.

Key Requirements for Obtaining an RMG License from Meta

To secure an RMG license, your raffle website must meet several critical criteria. Meta reviews your website’s content, functionality, and legal compliance before granting approval.

1. Website Compliance with Meta’s Guidelines

Your website must adhere to Meta’s specific requirements, including:

• Clear Terms and Conditions: Display comprehensive rules governing the competition, entry eligibility, prize details, and refund policies.

• Transparent Payment Process: Ensure secure, PCI-compliant payment gateways and display clear payment instructions.

• Free Entry Option: If applicable, provide a no-purchase-necessary method for entry to comply with legal fairness standards.

• Responsible Gambling Disclaimer: Include disclaimers and information about responsible gaming practices.

• Age Verification: Implement strict age verification processes to prevent underage participation.

• Legal Disclaimers: Display legal disclaimers about licensing, regulation, and the nature of your competitions.

2. Legal Memo from a Solicitor

Meta requires businesses to submit a legal memo from a qualified solicitor. This memo must:

• Confirm the legality of your raffle or competition website within your operating jurisdiction.

• Outline how your website complies with local gambling laws.

• Provide legal assurance that your operations do not violate Meta’s advertising policies.

As professional web designers, we cover all the technical features and functionalities required on your website to meet Meta’s RMG license criteria. Additionally, we collaborate with experienced solicitors who can assist you in obtaining the necessary legal memo.

3. Transparent Business Model

Meta evaluates the transparency of your business. Ensure that your website clearly communicates:

• How winners are selected.

• Prize delivery timelines.

• Refund and dispute resolution policies.

How to Apply for an RMG License with Meta

Applying for an RMG license involves several steps:

1. Prepare Your Website: Ensure your website is fully compliant with Meta’s policies and legal regulations.

2. Obtain a Legal Memo: Contact a solicitor to draft the required legal memo confirming your website’s compliance.

3. Submit an RMG Application: Go to Meta’s Business Help Center, submit your application, and provide the necessary documentation.

4. Await Review: Meta will review your application, which may take several weeks. Be prepared to provide additional information if requested.

5. Approval: Once approved, you can start running paid ads for your raffle website on Facebook and Instagram.

Common Reasons for RMG Application Rejections

• Incomplete legal documentation.

• Non-compliant website content.

• Missing age verification features.

• Lack of clear terms and conditions.

• Unclear payment and refund policies.

Ensure all the above elements are addressed before submitting your application to increase your chances of approval.

How We Can Help

As expert web designers specializing in raffle and competition websites:

• We handle all the technical aspects required to meet Meta’s RMG license criteria.

• We ensure your website is fully compliant with legal standards, including GDPR and data protection requirements.

• We can connect you with trusted solicitors who will assist in drafting the necessary legal memo for your RMG application.

Conclusion

Obtaining an RMG license is a crucial step for any raffle or competition website planning to engage in paid promotions on Meta platforms. By ensuring your website is compliant, securing a legal memo, and following Meta’s guidelines, you can run effective ad campaigns without facing rejections or legal issues.

If you’re looking to set up a raffle website or need assistance with RMG license compliance, contact us today. We’ll ensure your website meets all technical and legal requirements, giving you the best chance for approval.